Company - Mission -

Mission

We consider the destiny to create conditions that everybody has a possibility to be happy, conducting the healthy way of life, feeding on delicious and useful products. We take care all people preserve youth longer, be proud of themselves and enjoy life. Everybody who values health will estimate quality of our products which were created for maintenance and consolidate of health.

HEALTHILY FEEDING - LIVE HEALTHILY!

Our values:

• Health and happiness of people: our products are for healthy way of life.
• We stand for healthy way of life and new culture of feed.
• We firmly observe principles of availability, safety and utility of our products.
• We observe quality of products and services which form and consolidate trust and pride of our partners, clients and eventual users.
• Our partners: we buy and create civilized products and form civilized market.
• We stand for the culture of relationships with partners and creation of strategic alliances with them.
• We stand for openness of relationships: we are always ready for the dialogue.
• We support domestic producers of agriculture.
• Our personnel: we value every employee, we create conditions for growth of professionalism, initiative, independence and responsibility of people, increase of their welfare, we declare a right on the mistake which promotes development of initiative and creation of personnel.

Our strategies:

• Consolidate and development of image of existent trade marks "Zhmen'ka", "Krupeyechka", "Sladov";
• Development and conclusion of new products in other commodity groups to the market;
• Popularization of healthy feed and healthy way of life in mass medias;
• Development of image of the company;
• Expansion of foreign markets of sale;
• Permanent perfection of production, improvement of labor-market, reduction of production cycle and costs;
• Introduction of the management system of quality, certification ISO 9001;
• High-quality restructuring of the management system; introduction of process and project management;
• Introduction of budgeting;
• Alteration and simplification of the system of internal communications, complete destruction of informative barriers;
• General introduction of principle of paying "for labor": money are not got but earned, world support of structural initiative and creation of personnel, education of the personal responsibility ;
• Systematic teaching and development of personnel, "growing" of business stars;
• Development of partner relation marketing, informing the partners;
• Creating conditions for long-term partnerships;